The team from Octopod Asia, Motion Motif & Fiction Company (MMFC), VOX Productions and VOX Studio came together to brainstorm on how to make the opening promotion for Central Shopping Mall a truly spectacular one that would attract the attention of mall-goers.

The idea for the one-of-a-kind Chocolate Fashion Parade featured fashion apparel from Central's participating retail outlets, with models wearing accessories and headpieces made out of chocolate.

Working within spatial constraints, Octopod Asia conceptualised the fashion show and left the design of the stage and runway to the creative team from the MMFC.

Maximising the use of the long indoor gallery, MMFC's design was brought to life by VOX Studio, which built the stage, runway and backdrop using the most cost-effective materials.

This event was also featured on ChannelNewsAsia.